Business Planning-The Twist Kettle Assignment Example | Topics and Well Written Essays - 1750 words

Business Planning-The Twist Kettle - Assignment Example Twist Kettle was basically designed to address these problems and introduce in the mainstream market a more improved kettle. The product is designed along the lines of eco products; preventing energy waste while at the same time is distinguished by the ease of use. According to Blackwell, pricing is normally a very vital aspect of any product.T he market price of the twist kettle makes it affordable for the average household, thus providing adding value. The project is extremely competitive and the commercialization process is expected to gain significant market share. This was after intensive market research was conducted investigating consumer attitudes to sustainable products with the intention of knowing what exactly consumers had in mind in regard to a sustainable kettle that could appeal to the wider market rather than just environmentalists. An aspect that Rogers recommended greatly in his written works about innovations. Before venturing into any business, in one's plan, ther e must be a rationale to as why they have decided to venture to that said business. The group sat down and came up with a design that embodied sustainable features but within a conventional kettle form which the content of this report is about. Â  Here is a brief summary of some of the key elements in this Twist Kettle business plan devised by our group. It largely talks about our product which is the kettle and of what importance and benefits it has over what has been on the market. The whole concept of marketing it and the concerned team and not forgetting other closely related aspects like the financing.